Objective: Develop location-based filters for Snapchat that highlight the most notable aspects of a particular area, targeting both residents and visitors and encouraging them to utilize the app while using that specific filter.
Solution: Conducted in-depth research into local events, landmarks, and points of interest in Winnipeg and Winnipeg Beach, leveraging local knowledge. Created unique and visually appealing filters that reflected the spirit of the location and were engaging to users.
Results: Successfully created filters that met the platform's criteria and engaged users in specific locations. Filters have been active since 2013.